Applying CX & UX principles to The Intime Collection platform

Read the case study

In collaboration with

The Intime Collective

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The Ask

Helping parents feel good and have better relationships with their partners.

Most couples agree that their relationship and sex life takes a hit when they start a family; 2/3 of couples are dissatisfied in their relationship after they have a baby.

There is not a lot of support out there before couples reach crisis point.

  • 700 hours of sleep lost in first year
  • Impacts wellbeing of child
  • Increased feeling of loneliness
  • Issues with intimacy / sex post birth
  • Lack of fathers groups
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The Solution

A platform where users can identify their communication preference to increase interpersonal skills in their relationship.

Three stages:

IDENTIFY & RECOGNISE: emotions / personality traits and communication preference.

LEARN: adapt skills to better communicate.

CONNECT TO A PROFESSIONAL: a support level for mental wellbeing. There is a lack of knowledge of what’s out there and understanding the hormones.

This allows them to:

  • Learn how raise issues without conflict
  • Overcome the challenges of a relationship
  • Avoid crisis point
  • Understand each other
  • Support each other and share the load, creating equity

The app raised curiosity and interest. Participants saw benefits in the concept, targeting a problem area they could all relate to. They saw great potential in helping identify relationship and communication problems, perceiving it as positive by equipping users with the skills and professional help to improve relationships.

  • Participants saw the importance of taking care of their mental and emotional wellbeing, in addition to taking time out, which means healthier relationships and engaging with partners and family when feeling calm and relaxed
  • A positive response was received towards workplaces promoting relationship and communication building skills
  • Confidentiality was a key concern when connecting with a Consultant; they did not want their personal matters shared with the workplace

Participants were asked:

  • On scale of 0-10, how likely are you to recommend this App to your partners or friend? (where ‘0’ is ‘not at all likely’ and ’10’ is ‘extremely likely’.)

Participants rated the app: 8.8/10

“It’s amazing. It’s working on your relationship, helping you understand your thoughts and assesses your personality. Teaches you how to avoid arguments.” - Zainab

“This solves a relevant problem for me. Most relationships have issues and this is positive to use.” - Anthony

High fidelity wireframes of mobile app

The Impact

Applying the research and design process to understand communication preferences to increase interpersonal skills in coupled relationships. Symplicit explored the following areas:

  • Recognise personality / emotions
  • Love language
  • Build friendship

Symplicit conducted moderated user testing with 5 participants:

  • 2 Fathers 
(Father to a child between 2-6 yrs old)
  • 3 Mothers 
(1 participant in their second trimester of pregnancy, 1 new parent to a child 9-12 months old, 1 parent to a child 2-6 yrs old)
  • Age group 28-47
  • Working in Melbourne CBD / Docklands

Participants attitudes towards Intime user testing sessions (with the mockup quiz) uncovered the following key insights:

  • The use of a quiz was perceived as an opportunity to gain a better understanding of themselves and their partners, ultimately strengthening their relationship
  • Security and privacy were concerns for app sign up
  • Value of the app features were clearly communicated in the onboarding process, raising participant interest
  • The credibility of the professionals behind the app and consultants were questioned
  • Participants were receptive to the results of a personality evaluation to help them identify personality differences
  • The love language quiz was perceived as a handy tool to create awareness of each other’s likes and expectations
  • Love language quiz creates awareness of relationship preferences, providing an opportunity for action and understanding
  • The role-playing lesson was relatable and perceived as a good teaching method for constructive communication and better outcomes
  • Connecting with a consultant delivered a sense of flexibility regarding contact methods, customisation and being accessible
  • The mind coach activity was recognised as a valuable tool, helping identify patterns of thinking and behaviour: changing negative thoughts to positive, constructive thoughts