We Love UX

We offer research into your customers that leads to strategic insights for your product or service. Understanding behaviour enables us to change the customer experience — and that change happens through great design.

Focus on customer experience... it's strategic

It's about helping you solve the problems that are impacting loyalty, conversion and uptake. We provide strategy, research and design solutions that speak to your customers in a way they understand.

We worked with Medibank Private to research the needs of business stakeholders and members.

We helped Telstra set a new strategic vision for their online billing solutions.

We delivered insights to eBay & PayPal that generated new competitive plays within Asia Pacific.

We helped NAB improve the user experience of their mobile banking offering.

Coles partnered with us to validate and prioritise the features and content to be used across different digital channels.

We designed the new BigPond mobile portal, an experience delivered across 300 devices.

Do you need to explain this to someone else?

We know what it's like trying to persuade others that including customer experience research in your projects is the right thing to do – so we've put together some slides to help you convince the right people. Help yourself…

Get Symplicit's 'Why UX Matters' on slideshare Check out our other presentations on slideshare
33 per cent increase in mobile music downloads; 40 per cent increase in bank applications via IVR; $5M increase in domestic flight bookings

What we do is customer led innovation...

Symplicit helps organisations innovate through design. Innovation transforms useful ideas into tangible solutions; and we predominantly focus on understanding your customers, to then create new services and products that mirror their needs.

Our design methods help our clients ideate, prototype and design the ‘what’, allowing them to have a clear roadmap to the ‘how’. We work across multiple industries moving from call centres to the digital world, and also through physical spaces. We look at the whole experience, before, during and after any interaction or transaction, to inform the development of new or better ways of doing things.

How we do it

We follow a human centred design philosophy to address design problems and challenges.

We always start with your customers, by stepping into their shoes we can observe what makes them ‘tick’ in their natural context, giving us insights into their world.

We move from inspiration toward insight and then ideate, iterate and consolidate our thoughts, through rapid prototyping. Prototyping allows us to quickly test new ideas and gain perspective on people’s needs.

What we think

The A-B-C of behaviour

By Jodie Moule

We all seem to be talking about changing behaviour through good design, but changing behaviour is actually really hard. Working as a psychologist in a detox...

Read more on Johnny Holland

Design Festival Podcast #4: Talking UX with Jodie Moule

By Jodie Moule

So, what is user experience? Why should it matter?

Listen on Design Festival

Not to prime, is a crime!

By Jodie Moule

As UX'ers in the corporate world, my team have to focus on practical ways of doing things to get better results – in what is often a shorter time frame.

Read more on Johnny Holland

What else we're talking about

The ultimate mobile user experience

There are many factors that impact a great experience... understanding behaviour matters most.

Developing your interview skills. Part II: During the interview

The first few moments of an interview set the stage for the rest of your time together and can make or break the interview.

Our team

At Symplicit, we bring multiple perspectives to the table for our client’s challenges. Our directors backgrounds of psychology and industrial design has set the tone for the design thinking approach we take; and our team is multidisciplinary, made up of researchers, industrial designers, visual designers, developers, information designers and content experts. A bunch of perfectionists, we love what we do and we are passionate about delivering the best possible outcome, every single time.

So what have we done lately? We have researched and designed experiences across a variety of media, including mobile, tablets, games, IVR and voice applications, as well as websites, intranets and portals. Most recently we’ve designed in-car systems, defined in-store wayfinding experiences, and offered service design solutions identifying the ideal end-to-end service journey.

  • Jodie
  • Stephen
  • Elyse
  • Ayesha
  • Kei
  • Lucy
  • Naomi
  • Clare
  • Lis
  • Lee
  • Brooke
  • Tom
  • Chris
  • Ekaterina
  • Parus
  • Jamie
  • Jussi
  • Peter
  • You?

Our space

Of course, we'd rather be speaking with you

Feel free to give us a call, we're friendly

Melbourne
+ 61 (0)3 9670 3385
Sydney
+ 61 (0)2 8218 2103
Email
hello@symplicit.com.au
Fax
+ 61 (0)3 9670 3395
Twitter
@symplicit
LinkedIn
Symplicit

Melbourne

Level 1, Suite 103, 757 Bourke Street, Docklands VIC 3008

Sydney

Level 3, 69 Reservoir Street,
Surry Hills NSW 2010