We offer research into your customers that leads to strategic insights for your product or service. Understanding behaviour enables us to change the customer experience — and that change happens through great design.
Hot off the press - Killer UX Design
It's been a big year here at Symplicit - with 'Killer UX Design' written by Jodie Moule, Co-Founding Director, out now!
About the book: Killer UX Design is jam-packed with real-life examples that show you how to harness the power of user experience to build interfaces that influence and inspire. You will gain an appreciation for your users and learn how to create experiences for them that keep them coming back - time and time again!Purchase and enjoy your copy here
Focus on customer experience... it's strategic
It's about helping you solve the problems that are impacting loyalty, conversion and uptake. We provide strategy, research and design solutions that speak to your customers in a way they understand.
We worked with Medibank Private to research the needs of business stakeholders and members.
We helped Telstra set a new strategic vision for their online billing solutions.
We delivered insights to eBay & PayPal that generated new competitive plays within Asia Pacific.
We helped NAB improve the user experience of their mobile banking offering.
Coles partnered with us to validate and prioritise the features and content to be used across different digital channels.
We designed the new BigPond mobile portal, an experience delivered across 300 devices.
Do you need to explain this to someone else?
We know what it's like trying to persuade others that including customer experience research in your projects is the right thing to do – so we've put together some slides to help you convince the right people. Help yourself…Get Symplicit's 'Why UX Matters' on slideshare Check out our other presentations on slideshare
What we do is customer led innovation...
Symplicit helps organisations innovate through design. Innovation transforms useful ideas into tangible solutions; and we predominantly focus on understanding your customers, to then create new services and products that mirror their needs.
Our design methods help our clients ideate, prototype and design the ‘what’, allowing them to have a clear roadmap to the ‘how’. We work across multiple industries moving from call centres to the digital world, and also through physical spaces. We look at the whole experience, before, during and after any interaction or transaction, to inform the development of new or better ways of doing things.
How we do it
We follow a human centred design philosophy to address design problems and challenges.
We always start with your customers, by stepping into their shoes we can observe what makes them ‘tick’ in their natural context, giving us insights into their world.
We move from inspiration toward insight and then ideate, iterate and consolidate our thoughts, through rapid prototyping. Prototyping allows us to quickly test new ideas and gain perspective on people’s needs.
What we think
The A-B-C of behaviour
We all seem to be talking about changing behaviour through good design, but changing behaviour is actually really hard. Working as a psychologist in a detox...Read more on Johnny Holland
Design Festival Podcast #4: Talking UX with Jodie Moule
So, what is user experience? Why should it matter?Listen on Design Festival
Not to prime, is a crime!
As UX'ers in the corporate world, my team have to focus on practical ways of doing things to get better results – in what is often a shorter time frame.Read more on Johnny Holland
What else we're talking about
There are many factors that impact a great experience... understanding behaviour matters most.
The first few moments of an interview set the stage for the rest of your time together and can make or break the interview.
At Symplicit, we bring multiple perspectives to the table for our client’s challenges. Our directors backgrounds of psychology and industrial design has set the tone for the design thinking approach we take; and our team is multidisciplinary, made up of researchers, industrial designers, visual designers, developers, information designers and content experts. A bunch of perfectionists, we love what we do and we are passionate about delivering the best possible outcome, every single time.
So what have we done lately? We have researched and designed experiences across a variety of media, including mobile, tablets, games, IVR and voice applications, as well as websites, intranets and portals. Most recently we’ve designed in-car systems, defined in-store wayfinding experiences, and offered service design solutions identifying the ideal end-to-end service journey.
Of course, we'd rather be speaking with you
Feel free to give us a call, we're friendly
- + 61 (0)3 9670 3385
- +61 (0)2 9280 3596
- + 61 (0)3 9670 3395