It's about helping you solve the problems that are impacting loyalty, conversion and uptake. We provide strategy, research and design solutions that speak to your customers in a way they understand.

Do you need to explain this to someone else?

We know what it's like trying to persuade others that including user experience research in your projects is the right thing to do – so we've put together some slides to help you convince the right people. Help yourself…

As UX'ers in the corporate world, my team have to focus on practical ways of doing things to get better results – in what is often a shorter time frame. Take this, and the fact that users are often poor at relaying why they have behaved in a certain way, and we are under some pressure to make inferences from observed behaviour that may (or may not) apply to broader context. However, we've found that the process of priming our users before we see them – getting them to create collages as a homework activity – has amazing benefits with valuable results.