Customer Strategy and Innovation

Overview

Symplicit applies human-centred design principles to develop an integrated customer strategy.

Aligning your business objectives, vision and culture before mapping your customers segments and journey, Symplicit lays the critical path towards creating consistency across channels. Driving innovative ways to meet the ever-evolving and sophisticated customer market.

Customer marketing, segments and targeting
Channels experience
Go to Market
Product Strategy
Product Innovation

All services

View service

Experience Design

We use human-centred design methods that seamlessly incorporate user research, user experience and interface design (UX/UI) to transform businesses across all touchpoints.

View service

Behavioural Research and Insights

We apply qualitative and quantitative methods to produce rigorous evidence that can show your business how to optimise products and inspire new directions.

Two people working with post it notes on whiteboard

View service

Service Design

We help clients map how operations support their customer’s journeys and engages employees to create smarter, more consistent customer experiences.

View service

Customer Strategy and Innovation

We help you align your business objectives, vision and culture, to drive innovation in an ever-evolving market.

Person wearing Virtual/Augmented reality goggles

View service

Built Environments

We help you understand and optimise the environmental experience early in the design process to bridge the gap between customers and infrastructure requirements.

Room full of people attending a presentation

View service

Training and Capability Building

We engage all levels of your organisation to lift capability towards being a more user-centred organisation. Providing tools and frameworks to govern, measure and sustain design efforts.