Service Design

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Service design helps clients map how operations currently support their customers’ journeys, and engages employees to align and co-design around a shared customer experience vision.

By analysing processes rather than touch-points in isolation, we help clients strategically optimise backstage operations and front stage services, to deliver a more consistent, smarter customer experience across physical and digital channels.

  • Customer value proposition research
  • Service system maps
  • Service co-design
  • Prototyping and user testing
  • CX strategy roadmaps
  • Future vision