Usability testing
During Usability Testing you observe targeted customers using an existing product or a prototype of a new concept.
Usability tests assess how efficiently and effectively users can complete scenario-based tasks and their level of satisfaction . Tests reveal:
- whether customers understand and see value in your product or service
- when, why and how they are having difficulty using it
- which elements of the product or service to change or improve
Symplicit conducts face-to-face testing with users to validate the design of your product or service. We tailor each test to assess particular elements such as interactivity or the information architecture.
The great benefits of testing are cost and risk reduction . Tests address usability issues and problems early before the design is specified for development which is highly cost-effective and minimises risk. Maximum value is obtained by testing regularly as part of an iterative design process in which you design a bit, test a bit etc. Once the development process is underway the cost of changing your design rises exponentially alongside the risk of poor performance in the marketplace.
Symplicit clients find our testing services useful because we provide an appropriate mix of techniques and tools . Depending upon your needs a test may include use of eye-tracking technology, create benchmark measures or broaden focus to become an exploratory research technique.
After testing you receive a Powerpoint presentation and highlight clips , a complete digital record and a report of issues, problems and our recommendations to address them.
