Prototyping

Prototyping is vital to explore and translate high-level concepts into reality.

A prototype is tangible and is tested with target customers. It may explore a concept at a high-level or in-depth.

Prototypes are models which:

• vary from simple paper mock-ups to functioning early versions of a product or service
• communicate concepts and develop understanding about how to meet user needs, business and technical requirements
• generally are used iteratively becoming more detailed throughout the User Centred Design process

Symplicit's prototyping services offer a streamlined method for transition from research into design . The prototype of a concept is grounded from the beginning in your vision or strategy and the research insights. Our prototypes directly link the concept to target customers , drawing on research findings which are encapsulated in user models called Personas.

Our capability extends beyond design through to development for Internet offerings. In this case we actually build and can host what has been specified during the prototyping design process.

Used wisely prototyping is a vehicle for working through concept implications for each of the functions in your business. This is essential groundwork for consistent customer "touchpoints" which support meaningful customer experience.

Prototyping, grounded in research, enables you to stay connected with customers and be consistent as you create a product or service.