Product Reaction Analysis

Technology combined with in-depth analysis gives unprecedented opportunities to test product concepts with customers.

Creating or refining a product usually involves significant effort and complexity. Symplicit's tools and techniques simplify the process enabling you to dip in once or iteratively at critical points for an in-depth analysis of target users' reactions to your product.

Symplicit's services are tailored to test sensory, emotional and goal oriented reactions to products. Test examples include assessing paper feel and weight for a print product, exploring messaging for campaign advertising and alternative design options for a website home page.

We use a wide range of tools and techniques singly or combined. Eye-tracking for example quickly provides evidence that cuts through the chaos of product development utilising specialised software to track where users are looking, for how long and in what order. This quantitative data is further analysed using interview protocols before or after the eye-tracking test.

Testing your concepts with customers is an effective way to collaborate with the many teams from functional areas that will be involved in a product's development. It builds shared understandings early based on evidence rather than opinion or politics.

Read our White Paper "Eye Tracking: Measurable Customer Insights"