Personas & Scenarios
Personas encapsulate in-depth knowledge of your target customers and put it to work for you.
Personas are user models which capture essential information about your target customers in an easy-to-understand way.
They are a specific means to identify key user behaviours, goals, needs and desires which directly affect your product or service. Personas are especially useful in the creative process of turning initial ideas into design concepts.
Symplicit carefully selects research methods to elicit the in-depth information from which personas are built. We are sensitive to the nature of your product or service and customer base and how your organisation intends to use the personas.
The main reason to create and use personas is to generate a shared, consistent understanding of target customers amongst the team(s) which design and implement a product or service. Without this understanding their effort invariably misses the mark because it partially satisfies all possible target users and fully satisfies none. This has a direct, negative affect on customers and on company profit.
Personas are put to work in scenarios. Scenarios are a form of problem-solving for the design and validation of products and services. A scenario is a "what if" exploration which enables team members to visualise and design interactions for target customers. In scenarios, personas provide concrete and specific insights into how customers are likely to behave based on the user research.
Personas and scenarios can guide effort throughout the development lifecycle. They assist team members to prioritise requirements, functionality and features, test rigorously, create marketing strategy and communicate it through brand and advertising.
Using personas and scenarios will streamline your product and service development effort and create a more desirable offering for your customers.
