Brand Experience
How customers experience your brand's DNA can be very different to your intention. Addressing that gap to create, extend or maintain your brand requires new research techniques and understanding .
Symplicit specialises in right-brain brand research techniques to access the emotional depth of customers' experiences and reactions which are pre-rational thought, the context of their interactions with the brand and meanings they have assigned to it.
Using tailored activities and analysis tools, created in consultation with you, we obtain rich insights into the specific points in customers' brand experience where they connect or drop-out and why . These insights are vital to make the experience personally relevant and memorable and provide breadth and consistency across the different channels through which your brand is experienced.
Our research planning takes into account your existing research information sources and considers how to inform and complement your left-brain knowledge-base, to create an integrated, 360 degree brand view. Clients say that we home in on the tricky stuff especially about how to present brand in new ways in the rapidly evolving digital channels.
Based on research we provide recommendations and can follow through with design activities relevant to the channel on which you are focused.
When you're long on numbers and short on insights consider our expertise in the why of customers' brand experience.
